Category: Podcast

On today’s show, Sean speaks with Chris Shipferling, Managing Partner at Global Wired Advisors, where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris and his partners use their 70+ years of combined investment banking experience to provide a superior level of service that was previously unavailable in the lower middle market.

But it’s not just expertise and experience to offer comprehensive financial advice. Each member of the Global Wired team has also owned, operated and sold multiple digitally native and Amazon-based businesses, meaning they are uniquely qualified to guide client companies through each step of the complex sale process.

Chris enjoys working closely with entrepreneurs and small business owners throughout the transaction process. Getting to know clients on an individual level means that Global Wired Advisors can better assist them in realising their goals to achieve the best possible sale outcome.

Sean and Christ cover a number of topics, including:

• What Chris did before Global Wired Advisors and how he got involved in this sector
• The types of business that Global Wired Advisors works with
• How long a business would typically be trading, and which factors they should consider before selling
• How it can be difficult for service-based business to sell, given the heavy reliance on the founder
• The general process for determining the value of a business, though this will vary between businesses
• How building a business with the intention of selling can actually be beneficial
• How business owners know it might be time to consider selling
• The types of potential buyers for these businesses
• How people know they can trust an agency to help sell their business

You can find out more about what Chris and his team do by visiting the Global Wired Advisors website, where you will find white papers and blog posts that explain their services. You can also input your business data into their valuation tool to get an estimate of your business value.

If you’d like more customised data about how Global Wired Advisors might help you, you can also schedule a free consultation with Chris.

Or contact Chris on Facebook.

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

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This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the Search with Candour podcast.

Sean is joined by Mark Williams-Cook and Rob Lewis of Candour as well as Michael Curtis from Further to discuss PPC and SEO. They cover recent updates and what the future holds for both paid and organic search.

Topics covered in this episode include:

• Voice Search
• AI’s impact on search
• SEO & PPC Management in the future
• The teams predictions for 2020 & beyond

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

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On this week’s show, Sean speaks to Traci Reuter, founder and CEO of Divine Social. Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them. She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that Traci knows her stuff when it comes to high-level marketing strategy. She shares her expertise as co-host of Social Media Marketing Happy Hour podcast, and as a contributing author in the bestselling The Ultimate Guide to Facebook Advertising (3rd edition).

Today, Traci shares her expertise as a guest on this podcast, offering up some of her greatest secrets behind mapping out a powerful social advertising strategy. She and Sean discuss a number of topics, including:

• How Divine Social came about
• The key foundations for any business when starting a new campaign and how research is the most important step of any campaign
• The suitability of different platforms, such as Facebook or Instagram, for different clients. Traci also gives us an insight into which she prefers
• Traci’s current approach to audience creation and how much she targets
• Divine Social’s preferred creative approach for effective ads, but how they adapt for clients
• How Divine Social approaches testing
• The most common mistakes in social advertising campaigns
• Tips on estimating and setting budgets
• How to keep up with ever-changing platforms and ensure that strategy fits with their abilities

Want to find out more?

Divine Social has a landing page especially for Click and Convert listeners, packed with resources to support with the topics discussed in this episode.

Or contact Traci on Facebook & Twitter.

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

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Joshua Ramsey, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner.

On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales programs. Over the past ten years he’s built a CRM, programs for Operations Management and Website Auditing, as well as the world’s largest library of SEO descriptions.

Today, he’s here to share his expertise and talk about the release of his new book, The SEO Gimmick. Sean and Josh cover a range of topics including:

• What fractional CMO is exactly
• Where to start with building an effective website
• The limitations of using simple, self-build website platforms
• Marketing priorities for companies, and where SEO and paid advertising sit in this list of priorities
• The importance of setting goals, and ensuring that these are realistic in line with your company. These goals apply to all areas of your business type and size.
• Judging the value of an agency for your business and how to choose the right agency for you
• Balancing a finite budget
• The value of a good website
• How valuable a CRM is in boosting conversions and how offline marketing campaigns can be as effective as their online counterparts

Josh also talks about what you can expect from his book, and how it will help businesses avoid being ripped off. The book is available to download from Joshua’s website– though listeners of the Click and Convert podcast can get a hard copy of the book if they contact him directly and mention the show.

Got a specific question for Josh? You can contact Strategic Point Marketing, or get in touch via:

Text: 972-832-2487

Facebook: facebook.com/JRcmo/

LinkedIn: linkedin.com/in/joshuaramsey/

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

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Alex Debecker is co-founder and CMO of ubisend, an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium

Over the last three years, the company’s client list has seen significant growth, with clients including the likes of Unilever, Google, NHS and Archant. Recognised as thought leaders in their field, ubisend push the boundaries of AI and trailblaze best practices of this nascent chatbot technology.

As CMO, Alex’s role has been pivotal in raising the profile of ubisend and acquiring their impressive client list.

On today’s show, Alex and Sean discuss a range of topics, including:

• A run through of what exactly a chatbot is, what they’re powered by and what they can do
• How the likes of Siri, Alex and Google Home share chatbot qualities
• Situations in which a chatbot is particularly useful and examples of sectors where they aren’t suitable
• Advancements in chatbot technology and how this might continue to develop
• How chatbots can understand context to maintain longer, more complex conversations
• The ways in which chatbots can learn and evolve
• The necessary resources and time to effectively implement chatbot technology
• How chatbots can be a useful source of information about customers and what analytical data can be extracted
• The integration of chatbots with other third-party solutions, systems and technology to gather even more data. Which of these systems work best with chatbots in different sectors
• Alex’s thoughts on the “creep” factors in a world where chatbot technology is increasingly difficult to distinguish from human interaction and why it’s important that chatbots don’t pretend to be human
• How to weigh up the initial cost of implementation vs. the potential ROI
• The future of chatbots and how it will simplify search for users

Want to find out more about ubisend or chatbot technology in general? Get in touch:

Website- ubisend.com

ubisend’s Twitter- @ubisend

Alex’s Twitter- @alexdebecker

Case studies mentioned in the podcast:
HR chatbot reduces inbox traffic by 43%

Sales chatbot generates 30,000+ leads

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

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This week, we speak to Mark Williams-Cook, Digital Marketing Director of Candour. With 15 years of experience in the digital marketing industry, Mark has spent his time working at senior management and director level at three major UK digital marketing agencies, working as a full-time affiliate, making and flipping websites, one of the first in the YouTube Partner Programme and built and sold SaaS tools for both SEO and social media.

Over the years, Mark has worked with the likes of Expedia, Hitachi, FatFace and Groupon on their search marketing. On top of this, he’s talked at digital conferences (BrightonSEO, Retra and TalkingTech to name just a few) and is Chartered Institute of Marketing Faculty speaker- he’s even designed one of the first iterations of their digital bootcamp. In addition to this, he currently runs three digital marketing courses with Jarrold Training for Search Engine Optimisation, Google Adwords and Google Analytics.

However, even with all of these achievements, what pleased his mum was something a little lower-key. Mark wrote a chapter on SEO in Build a Brand in 30 Days and she said this made her happy as it was something tangible because she didn’t really understand what he did for a living.

Mark’s current goal is to make Candour the best possible place to work in order to attract amazing staff who can create great results for clients.

Sean and Mark cover a number of topics, including:

• The different types of SEO that should be considered
• Just how large the job of ‘SEO’, what skills are required and how more people might need to be involved than you’d first think
• The importance of mobile SEO in today’s world
• How the loading speed of your website might impact SEO rankings
• The role that links play and how quality trumps quantity
• Where content fits in the SEO plan and how quality is so important
• How we can and should be using Google’s AI
• The personalisation of search in light of Google’s AI
• Daily tasks for an SEO and how measuring and tracking your rankings is vital
• Why SEO might not always be the answer

Want to know more? Get in touch with Mark!

Candour- https://withcandour.co.uk/

Search Norwich – searchnorwich.org

Twitter- @thetafferboy

Resources:

SEMrush

Lighthouse

We’d like to thank our show sponsor Opteo.

Opteo is a Google Ads management tool and much more. If you run one Google Ads account or 100 Opteo will save you time and enhance your ad management skills. Smart, powerful, and built to make life easier. It will automate routine Google Ads tasks, and alert you automatically to trends and even make automatic recommendations. You can then spend more time on high-level strategy and creative work.

We use Opteo in our agency to make us more efficient and effective.

Go to opteo.com/clickandconvert to claim your 6 week free trial.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review

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On this week’s Click and Convert podcast, Sean interviews Naeem Arif. With nearly 30 years of experience as a business owner and management consultant, Naeem has provided consultancy to CEOs, directors and senior leaders of major corporations around the world. He’s developed a formidable reputation for his success over the years in an array of different industries, including retail, hospitality, manufacturing, consulting and the public sector.

He has experience working with some of the world’s biggest brands – Jaguar Land Rover, BBC and British Airways to name but a few – and has been involved with 26 different transformation projects, helping to deliver over £1 bn of success during this time and providing support with the most recent business challenges, such as the GDPR and brexit.

However, this hasn’t been at the cost of his own business ventures. Naeem is also the CEO of a number of multi-award-winning companies, employing 22 people in the Midlands.

On top of all of this, Naeem has shared his expertise in his four Amazon best-seller books, published in English, Mandarin and Russian, and today, he shares his expertise with us.

Sean and Naeem cover a whole host of topics, including:

• What Naeem means by advocating ‘Business Basics First’, as referred to in his latest book Customer First: How the best loved brands convert and retain customers
• Where responsibility for customer service should lie within a business, and how it can extend further than your ‘customer service’ staff
• Practical advice for becoming a ‘customer first’ business and how all employees must share the same mindset for it to become possible
• The main stages of a customer-first transformation journey, and the importance of realising, and accounting for the fact, that a customer’s experience of your business isn’t necessarily a linear journey.
• Why leading on price is never a good idea- make customers value your business through a unique product or service
• How businesses can understand, and calculate, lifetime value and how doing good deeds for your customers can reap long-term rewards
• An explanation of the three key sections in Naeem’s book: Create, Share and Retain. Naeem also explains why businesses should focus more energy on the retain stage
• What Naeem thinks the modern customer journey looks like and how speed, simplicity and having multiple touch points are vital components
• How businesses can monitor and measure their own customer service level and how the Net Promoter Score is one of the easiest way to do this.

Got more questions for Naeem? Get in touch:

Email: naeem@NAConsulting.co.uk

Twitter: @NAConsultingLtd

Facebook: /NAConsultingLtd

LinkedIn: /naeemarif

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review

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On this week’s show is AJ Wilcox, long-time digital marketer who fell in love with the LinkedIn Ads platform in 2011. In 2014, AJ founded B2Linked.com, a company that specialises in LinkedIn Ads account management, training and consulting. Since 2014, he has managed hundreds of accounts on the network, reaching a combined total of $110 million in ad spend, and has worked directly with several among LinkedIn’s top 10 accounts.

AJ’s faith has had a huge impact on his entrepreneurial journey. He was offered multiple job opportunities after he was fired from his last job, and prayed to God to understand what he should do. The answer was to turn them all down and start his own business- and AJ has never looked back since!

Sean and AJ discuss a number of different topics, including:

• Who should consider advertising on LinkedIn and how you can determine whether it might be right for your business
• The value in advertising via social media platforms versus Google ads.
• How advertising on LinkedIn differs from on platforms such as Facebook and Google, and what you need to consider
• The impact mobile LinkedIn users will have on your advertising strategy
• The role organic engagement plays alongside ad activity
• How sales navigator can be highly beneficial to pushing your LinkedIn ads
• How enlisting the help of an agency can help you see results from the LinkedIn ads platform faster
• AJ’s thoughts on how easy it is to use the LinkedIn ads management interface following a recent update
• The impact of video ads on engagement rates
• Which sorts of ads businesses should use when they first start out on the platform
• The performance of lead ads versus ads that drive people to sign up on a website
• How adding a personal touch to your targeted ads can make a huge difference to conversion rates, and how this is possible on a large scale
• How you should deal with social media leads in the sale process

Got more questions? Get in touch!

• • Email
  • Twitter: @wilcoxaj

Resources:

• AJ’s checklist

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review

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