Nerds Do It Better With Adam Lundquist

Adam Lundquist

On this week’s episode, Sean speaks to Adam Lundquist. Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just a few.

Adam’s digital marketing agency, Nerds Do it Better delivers paid search campaigns, making use of advanced statistical analysis from Harvard. This allows Adam and his team to remove inefficiencies and generate a consistent flow of customers in a cost-effective way.

Sean and Adam discuss a number of topics, including:

  • Adam’s journey from radio shock jock to YouTube
  • How Adam became interested in statistical analysis and the essence of the advanced statistical analysis that Adam looked at during his Harvard studies. Adam also explains the decision behind the launch of Nerds Do it Better
  • How to give potential customers the confidence that you can help them, and the importance of picking up the phone
  • How Adam advises measuring the spectrum of the whole marketing campaign
  • Human-generated vs automated ads – the benefits of each and how each has its place
  • The importance of ad copy, and tips for writing it
  • Tips on generating calls from ads, rather than just a click and how these other leads can be more difficult to track and test individually
  • The perks of PPC advertising over SEO

Want to know more? Get in touch!

Chat with them both at nerdsdoitbetter.com

Contact Adam on LinkedIn and Twitter

Keep an eye out for Adam on other podcasts and articles!

Resources Adam mentioned:

The E-Myth – Michael Gerber

Moneyball – Michael Lewis

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

Grow Your Brand, Increase Sales & Build Your Business with Video Marketing

Grow Your Brand, Increase Sales & Build Your Business with Video Marketing

On this week’s Click and Convert podcast, Sean speaks to Rick Cesari ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples.

This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on video marketing best practices for influencing customers and building a brand.

Sean and Rick cover a range of topics, including:

  • The role that video now plays in impacting a buyer’s decision-making process
  • How technology has made it easier to produce high-quality video marketing content in-house
  • Lighting and audio quality as the two most important elements of successful video content- you don’t need expensive equipment, you can even use your smartphone
  • The three main types of video that buyers respond to: tutorial, demonstration, customer testimonial – Rick has tutorials for creating this on his website
  • How important testimonials can be to the success of your business, as well as how to ask for testimonials
  • Creating compelling, interesting content for services that aren’t tangible, avoiding a standard talking-head video
  • How vital the pre-production stage of video creation is
  • Three simple ways to hook people into your video
  • How to choose a third-party for video production and ensure that their skill set fits your needs
  • The difference between video content for direct response and video content for brand building

Want to find out more?

Video Persuasion is available on Amazon from October 15th. However, you can get a copy of his report, The Top 3 Most Effective Types of Video Content, in the meantime. Rick will send notifications about the book’s release to those who sign up.

Keep an eye out for the book on Rick’s website- making a purchase via this page will enter you into a competition in which you could visit the set of Rick’s upcoming George Foreman commercial.

Twitter – @RickCesariDRTV

Facebook- @rickcesaridrtv

Youtube- Rick Cesari

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

Helping You Redefine How You Hire for Your Remote Team with Nathan Hirsch

Helping You Redefine How You Hire for Your Remote Team

On this week’s show, Sean interviews Nathan Hirsch, expert in remote hiring and eCommerce. Nate has been selling online since 2010, selling over $25 million worth of product through his eCommerce business.

He is now the founder of FreeeUp.com, the hands-on hiring marketplace. FreeeUp.com connects online business owners with pre-vetted remote workers, redefining how businesses are able to hire remote freelancers online.

You can find Nathan on leading podcasts, such as Entrepreneur on Fire, Eventual Millionaire, and now this one!

Sean and Nathan discuss a range of topics, covering:

  1. How and when Nathan first came up with the idea of remote workers
  2. The major advantages to hiring remote workers, notably flexibility and choice
  3. The potential disadvantages that stop every business owner from working with remote workers. Factors to be considered before hiring a remote worker and how communication is key
  4. How to manage remote workers on scale and how online tools can be useful
  5. Creating and maintaining a sense of team spirit and motivation among a team of remote workers
  6. Getting around the potential obstacle of different time zones
  7. How FreeeUp, Nathan’s remote hiring solution, solves problems associated with hiring remote workers
  8. Why, despite the common misconception, hiring remote workers isn’t necessarily just a cost-saving way to hiring low-value offshore workers
  9. How and why hiring remote workers is actually beneficial to the workers you’re hiring
  10. Why Nathan thinks that, despite multiple other benefits (including time-saving, environmental benefits and saved travel costs), larger corporations have been slow to take advantage of hiring remote workers.
  11. What listeners should consider to maximise their chances of success before they give remote workers a try

Want to try FreeeUp? Get $25 free credit when you mention Sean Clark or Click and Convert Podcast

Got another question for Nathan? You can get in touch via:

Facebook- nathan.hirsch

Twitter- @realnatehirsch

LinkedIn- Nathan Hirsch

Email- nathan@freeeup.com

Book an appointment- https://calendly.com/freeeup-nathan

Listen to Nathan’s own podcast: Outsourcing and Scaling

Join the podcast Facebook group: FreeeUp Facebook Group

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.