Category: Video Marketing

5 Video Marketing Mistakes to Avoid with Michael Stiff

Marketing videos when done well look simple and effective, but we’ve all been subjected to the “boring” corporate talking head.

This week on the show we have an expert in video creation and animation, Michael Stiff, co-founder and Director of All is Flux.

I’ve known Michael for a few years now and he’s produced amazing work for some of our clients.

So following on from our recent episode on using video for online marketing. Then our blog post demonstrating the 83% cost saving using video in Facebook advertising.

I thought it would be great if Michael could give us some tips on video creation.

If you’re looking to create your own marketing video in-house or brief ideas for an agency production, Michael discusses these common mistakes to look out for.

  • Lack of emotion & passion
  • Not targeting a specific audience profile
  • Pitching products & services features
  • Not defining an objective
  • Lack of editing

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.

 

 

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Video Advertising Brings New Life To Online Marketing

Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers.

As marketers, we are always fighting for our audiences attention. Competing in a world crowded with content. Yet blog posts and images litter the web, with many banner ads unseen and much marketing content unread.

So is it time to move to a new medium, video?

Facebook and Google think so, and all the stats on video marketing point to an increased effectiveness of its use.

But video brings its own challenges when it comes to production.

Most of these are resolved with the increasing power of devices like the iPhone and a range of apps, many free.

In this episode, I’ll take you through some the findings, the challenges we face and the simple solutions that you can use to produce the perfect ad.

Resources mentioned in the show:

Facebook’s Guide to Video Advertising (includes apps)

Facebook Video Ad Stats

Google’s Guide to Advertising on YouTube

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.

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A Foolproof Formula To Create An Effective Talking Head Video

The Small Business Marketing Report

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Episode 68 of The Small Business Marketing Report Podcast

This week we talk about video marketing. Something that any business can do, but many don’t.

Video is a very powerful form of marketing. With the increased performance of smartphones they are also very cheap and easy to make.

Producing a video is one thing. Making it effective is another.

If you fail to capture your audience’s attention from the start, it is highly unlikely they’ll hang around to watch it to the end.

That’s why this week we have a simple formula for creating one of the easiest types of video, an ‘In Person’ or ‘Talking Head’ video.

We’ll take you through 7 easy steps that will ensure your videos are not only watched but convert too!

Please leave any comments below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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