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Episode 16 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.
This is the 2nd in a 2 part series in which Sean & Robert discuss Google Analytics and how to use it to drive your business decisions. If you missed part 1 you can listen to it here.
I have included again links to all the resources that were mentioned in both show:
- Avinash Kaushik, Digital Marketing Evangelist at Google and author at Occam’s Razor
- Google Analytics WordPress Plugin
- Custom Reports lists from Econsultancy, Search Engine Watch & iMedia
You can follow this show on the Small Business Marketing Report Google+ Page.
If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.
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Podcast: Play in new window | Download
Sean, thank you very much indeed. I hadn’t explored Google Experiments before now, so you’ve pointed me in a very interesting direction there.
You wouldn’t happen to have a recommendation for the WP plugin that you mentioned to speed the process, would you? There are a couple listed on the Plugins Codex (http://wordpress.org/plugins/search.php?q=google+experiments) but neither seems to have been updated for a while, so I thought I’d double-check.
@disqus_Y6975xJeYG:disqus I would give this plugin a try in the first instance: http://wordpress.org/plugins/google-content-experiments/
Much appreciated.