There are a few different approaches to search engine optimisation, dependant on your objective.
It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly website is critical.
If your objective is to drive organic traffic to your website, the most straightforward method for accomplishing this is to create regular content. As long as you have a solid content plan and you’ve done your research, traffic should start to flow over time.
Sometimes though you need to rank for that more competitive term. Normal blog content, however well planned will rarely cut it.
In this episode of the podcast, I’ll take you through a method used to rank number 1 in search for those more competitive terms.
Resources mentioned in the show:
- Moz’s Open Site Explorer
- Keyword Explorer
- MozBar Chrome Plugin
- Hemingway Editor
- Hunter.io Email Search
- Scientific Advertising by Claude Hopkins
- Ogilvy on Advertising by David Ogilvy
- The Gary Halbert Letters
Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.